Most personal development tools, including personal branding, works very well in theory, but very many has problems implementing it in every day life. You draw up plans and strategies for how you should use the tools continually, but it is hard to change old habits.
I can understand this, especially since many situations require you to act on instinct, and instinct and habits are closely connected. What I cannot understand is why so many people that are aware of their personal brand, keeps posting posts at message boards and forums on the Internet that are devastating from a brand view. These posts can be aggressive and ignorant, showing no understanding of other person’s point of view. The same goes for text messaging on cell phones or instant messaging.
Not only is those moments an excellent way of building your brand since you have time to think the text over before posting it, but it also is saved for quite some time, in some cases for everybody with an Internet connection to read.