7) Thou shall embrace blogging – It´s not a fad, it´s here to stay. Be part of it.
If you have the time and the ability to write a blog about what you like and what you stand for in an interesting way, it is an excellent way to promote your brand and it does not even cost anything more than your time. However, it could be good to develop a blog strategy, so that what you write is actually in line with the brand you want to build.
8) Thou shall use a simple language – People want to hear from you in a human voice. Don´t hind behind advanced words. It will soon sound like ye olde English (or whatever language you speak).
Maybe some professor or government official will be impressed by your advanced language, but to get the point across it is much better to be clear and specific.
9) Thou shall tell the truth – If you don´t tell the truth, it will come out anyway.
This is the most important thing in both business branding and personal branding. If you lie, your trust will decline and no one will believe you later on when you are telling the truth. Branding is all about trust, make sure that you are consistent in your trustworthiness.
10) Thou shall thinketh in 360 degrees – Ask not what you can do for your fellow humans, but also what your fellows humans can do for you.
Spreading and building your brand is in your hands, but that does not mean that you can not think of how others can help you in your quest. Word of mouth marketing is the most powerful marketing tool. Make it easy for your trusted ones to help spreading your brand.